Citec has signed an agreement to be the main sponsor for cross-country skier Matias Strandvall. As a part of this agreement, Matias will be joining us at some recruitment fairs and customer events.

Matias comments: “I’m very happy to announce that Citec and I have extended our collaboration with 2+1 years! It means a lot to me that Citec continues as my main sponsor. This sponsorship means that I can fully concentrate on training and focusing all my efforts on first the World Championships in Val di Fiemme in 2013 and especially on the Winter Olympics in Sochi in 2014.”

Matias continues: “Elite cross-country skiing and succeeding with your industry projects have one thing in common: you need the advice and help of experts. I am surrounded by experts, my trainer, ski maintenance personnel, massage therapists and other advisors, who not only have the knowledge but also a great passion for the sport. This is something Citec and I have in common, as Citec’s employees provide their expertise with the ever so important extra ingredient, passion, as the company’s slogan also says. That’s why I am very proud to wear Citec’s logo on my chest and to continue to work closely with Citec as main sponsor!”

“We are proud to be the main sponsor for Matias”, says Michael Smirnoff, Director of Marketing & Communications at Citec Group. “The reasoning behind this was that we see a great fit between his full commitment to training for competing at the highest level and our brand message Expertise with Passion. We are impressed by his dedication to the sport and think he is a great representative for what Citec wants to communicate.” Michael continues, “Additionally, thanks to this agreement, the Citec brand will get coverage in European TV and printed media.”