Axopar is the globally renowned Finnish brand of premium range, multi award-winning motorboats, developed through a passion for adventure and the outdoors for customers to experience more on their journeys.  

Axopar boats are known across international markets for their cutting-edge looks, exhilarating driving sensation, performance and great value-for-money.  Axopar is currently the fastest growing boat builder in its size range in Europe.

BRABUS Marine represents an alliance between two of the most renowned companies in their respective genres, bringing together Axopar Boats and the long-established, high-performance luxury automotive car producer BRABUS to redefine luxury day boating.

Owner and operating manuals are one integrated part in the customer experience of owning an Axopar boat, and Axopar’s management team therefore looked for a partner company that would handle their Technical Documentation as a turnkey service. Citec was selected due to its high competence, superior quality, and full scope offering. Discussions between Axopar and Citec started in March 2019 and the first projects started in September 2019.

Citec is currently working with Axopar 28 and 37 product range manuals (consisting totally of 6 different models), as well as with the entire BRABUS Marine range of products, consisting of the flagship model BRABUS Shadow 900 and BRABUS Shadow 500 models. Citec is also involved in creating the manuals for new models that have not yet had their world premieres.

When entering the long-term cooperation, Axopar and Citec agreed on the following targets:

  • High quality Axopar owners’ manuals
  • Digital user experience
  • Cost-efficient way to maintain and generate new manuals
  • Cost-efficient way to translate the manuals
  • Advanced version management and document sharing to Axopar boat owners
  • Fulfilment of quality standards

“The boat of your dreams deserves the best documentation. We are extremely proud to provide technical documentation services to Axopar, one of the most innovative and growing boat brands on the market”, says Kimmo Kangas, Project Manager, Citec.

The services provided as turnkey are:

  • Technical writing
  • Illustrations
  • Review and Share Portal (for Axopar, dealers and end customers)
  • Translations (multiple languages)
  • Production environment
  • Publishing to portals (review and share)

Customer benefits:

  • High quality manuals
  • Necessary standards are always taken into account
  • Less fixed costs and flexible capacity management
  • New service business opportunities

“We are very pleased to work with Citec. We are now able to offer the best possible manuals to our customers and dealers. Concurrently our own personnel can now more efficiently focus on their core tasks thanks to Citec’s full technical documentation offering and expertise”, says Rami Wessman, Project Manager, Axopar Boats.

Looking for help with your technical documentation challenges? Read more about what we can offer for your needs: